This boutique-style hotel overlooking the beach has a 1930s Art Deco style, an outdoor pool and lido deck. It was awarded 'Best Large Hotel in Bournemouth 2013'. The Cumberland Hotel is on East Cliff, a short walk from Bournemouth town centre, the BIC, Pavilion Gardens and Surf Reef. The award-winning, stylish bar and brasserie opens until 22:00 in summer, and Cumberland Hotel also has a restaurant for dining. A 3-course dinner can be booked with guests' reservation at a discounted advance rate.

Guests can use the leisure facilities at 2 neighbouring hotels, including indoor swimming pools, a sauna, mini gym, games room (Summer Season Only), squash courts and treatment rooms.