Hua Hin has been a beloved beach getaway for over a hundred years, dating back to the construction of the railroad connecting the bustling metropolis of Bangkok with this dreamy seaside town. By the mid-1920s, it became the chosen holiday retreat for Thai nobility drawn to the undiscovered pristine coastline.

Over time, this sleepy fishing village transformed into a popular coastal destination while maintaining its old-world charm and natural beauty. This beach town has been even further awakened with the arrival of our gorgeous hotel, The Standard, Hua Hin.

Our hotel was named one of the best in the world on Condé Nast Travelers 2022 Hot List, the only hotel in Thailand to make it and the #1 resort in Southeast Asia. In the Travel + Leisure World’s Best Awards 2022, we were voted the 7th best resort in Asia and the 35th resort in the world. In 2024, Travel + Leisure readers showed us love again with a ranking of 81st globally, 20th in Asia and 3rd in Southeast Asia. Plus, were officially MICHELIN-approved, earning a prestigious One Key rating in the 2024 Michelin Guide Thailand.

Our seaside retreat is nestled in a lush garden dreamscape with native flora and greenery, just steps from the Gulf of Thailand. Our colorful collection of 196 rooms, suites and villas is complemented by an innovative spa program seamlessly paired with a lively and vibrant pool scene, and a variety of drinking and dining options to suit every taste.

There’s the Lido restaurant and bar for all-day indoor or al fresco dining, elixirs and fresh pressed juices at The Juice Café, and the impeccably restored Heritage House, Praça, for authentic Thai food and craft cocktails in an unparalleled setting.